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How to Determine Your Pottery Prices

By June 5, 2009

Muddyhands asked a great question on the forum: "I just want my vice [potting] to become self-supporting.... My biggest issue is what to charge. Does anyone have a loose rule of thumb?"

Here's my answer....

  • Look at Average Prices -- I keep an eye on how much similar stuff is going for. Looking at websites like Etsy.com and Artfire.com is an easy place to start. Also do go see retailers in your area that care art and fine crafts.
  • Objective Assessment -- I do an objective evaluation of the craftsmanship and artistry of each piece. I freely admit, the ability to do an objective critique on my own work is the most valuable single skill I gained in college as an art student.
  • Level of Experience -- Strongly tied to that objective evaluation will be your level of experience. An experienced potter - artist instinctively draws on that experience. This gives pieces a depth that is hard to define, but can be almost palpable at times.
  • Take Time and Supply Costs into Account -- some pieces take more time to produce or cost more due to the materials I use. Those aspects need to be reflected in the price.
Other Resources on Pricing:
7 Ways to Price a Painting by Marion Boddy-Evans
The Ten Commandments of Art Pricing by Robert Genn
Artists and Cost of Goods Sold by Maire Loughran
How to Successfully Price Your Crafts by Maire Loughran
Retail Pricing Strategies by Shari Waters


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